Helping the fat kids

According to this article, President Clinton is starting a ten-year initiative to combat childhood obesity. This is a Good Thing©, as fat kids are a Bad Thing and I think we need to address this problem.

The question is: What is the best way to reverse the trends of childhood obesity?

There are a number of possible solutions from big (Federal government sized) to small (individual sized) and the best solution is a mix of big and small.

For example, the kids at my wife's school get lunch catered since they don't have a cafeteria with a kitchen. Two days a week they get McDonald's (hamburger, McChicken, or the like), two days Buena Beef (so Italian Beef or a salad, maybe), and once a week Domino's pizza. So the problem can be addressed here (and at other schools) by enforcing better lunch habits. This would be a big solution as it would require federal changes to the school lunch codes, and a medium solution as it would require changes and enforcement at the state/district level.

Another example: Parents won't let their kids play outside because of fears (of skin cancer, bees, bad people, etc.) and the kids end up not getting the natural exercise they need (play time). This is aggravated of course by indoor entertainment, some good (reading, playing games), some bad (excessive television/computer time). This can only be taken care of at the small/individual level but can possibly be influenced at a larger level (e.g., PSAs telling parents to get their kids at least so much outdoor time or espousing the benefits of playing outdoors and getting sunshine).

I wonder what Clinton and company plan (the article does not tell and Clinton and co themselves may not know) and if they are going to espouse big solutions only, individual solutions only, or some combination.